Meg Whitman's Competitive Strategies for eBay
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Code : COM0007
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Region : USA
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eBay - Laying the Foundations eBay's history could be traced back to 'AuctionWeb', an efficient and simple auction site that allowed its customers to buy and sell items online. AuctionWeb was founded in 1995 by Peirre Omidyar (Currently Chairman of eBay) and Jeff Skoll (Skoll). Pierre Omidyar (Omidyar) had graduated fromTufts University in 1988 with a Bachelor of Science degree in computer science... Whitman-eBay's Growth Engine Whitman infused a new life into eBay through her undivided customer focus, minute analysis of a variety of business data and creation of a new corporate culture through her informal management style. To ensure eBay's growth, Whitman acquired several companies through acquisitions and also formed collaborative arrangements with others to expand her itemlistings. From the beginning, Whitmanwas also successful in fending off potential competitors who could have underpinned eBay's success at its infancy. eBay grew rapidly under Whitman with a focus on its core competency—online auctioning. Within just four months of her joining, eBay went public... eBay - The Future of Online Auctioning By 2000, with its user-friendly transaction mechanisms, least cost of transactions for its users and its credibility in delivering payments to its sellers, eBay became the fastest growing auction site with a market share of over 90%. In June 2000, eBay received the 'Computerworld Smithsonian Award' in the 'Business and related services' category for 'creating a new global marketplace and trading community'. The New York Times also announced eBay as 'the first efficient global marketplace' in August 2000... |
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